Wednesday, July 25, 2007

McDonalds YouTube ad

Interesting article in today's Boston Globe about how McDonalds turned a YouTube video into an ad that they are running on local TV stations in New York. The ad was created by Arnold. It's yet another example of consumer generated content making it to mainstream channels. Bravo to McDonalds for being willing to let go of their brand like this. And to Arnold for realizing that a good idea can come from anywhere.

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