Steve Jobs of Apple and Elliot Tatelman of Jordan's Furniture
Their physical resemblance is what struck me initially, but the more I thought about it, they have much more in common. Both are excellent marketers. Jobs nationally, Tatelman locally. Jobs in technology, Tatelman in retail. Jobs uses new media, Tatleman uses old media. Are there lessons they can learn from each other? How does Tatelman put new media to use in a local, retail operation? Is there any benefit to Jobs in Tatelman's local community approach?
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